PROPER
For the improperly modern person
PROPER is a colorful, nostalgic celebration of the things that make life feel a more beautiful.
Inspired by the traditions of homemaking, fashion, craft, cooking, gardening, etiquette, entertaining, and simple pleasures.
PROPER looks to the past without getting stuck there.
This is tradition with a modern twist. Old-fashioned ideas reimagined for women who want to make their own rules. Vintage dresses paired with modern lives. Homemade bread beside a busy career.
Dinner parties, gardening, beauty, books, adventures, and the art of making an ordinary Tuesday feel special.
PROPER is for the traditional woman who doesn't fit the traditional mould — curious, creative, independent, feminine, playful and entirely her own.
Think nostalgic photographs, colourful homes, beautiful clothes, handwritten recipes, clever crafts, fascinating women, forgotten traditions and new ways to live well.
A little old-fashioned. A little rebellious. Entirely PROPER.
